Do It Happy is a boutique management consulting firm that creates and delivers business solutions to companies and business leaders working through transitions.

Meet the team.
Brainstorming business solutions is a process of open-minded collaboration with key business influencers.

To learn more about building efficient frameworks for brainstorming email us by clicking here.
The intersection of insights, measurements, and sound concepts reveal strategies worthy of pursuit.

Whether the interest is branding, customer acquisition, or business development, our team delivers actionable plans for growing businesses.
Our team thrives on efficient and effective concept testing schemes. With minimal investment, business hypotheses are vetted.

A rigorous process of defining key performance measures combined with insight generation models helps decipher which concepts are development worthy.

Do It Happy's Team of Business Ninjas

Rysa Pitner, Principal

A 20+ Internet veteran and web entrepreneur with customer acquisition expertise, Rysa is the Founder of Fabric on Demand - one of the web's leading consumer DIY brands. Formerly the CMO of Shopzilla, she spent 9+ years as EVP, CMO at Synapse Group, Inc. leading up to the company's sale to Time Inc. for $650M in 2006.

Rysa is the mother of 2, and enjoys early mornings at the ice rink with her 12 year old son and sunny afternoons on the softball field with her 14 year old daughter.

Disciplines: Brand development •• Product Strategy •• Distribution Strategy •• Market Alignment

Eric Adams, Director
An entrepreneur and brand-builder with 10+ years experience in building scalable business operations across retail brands. Founded VBN clothing, a socially responsible, contemporary men’s brand with distribution in Bloomingdales, Neiman Marcus, Nordstrom, and Urban Outfitters in 2012.

When Eric isn't in front of his computer, he's either snuggling his daughters or on his surfboard.
Matt Lukens, Director
A former Sr. Business Analyst for Shopzilla and Product Development Director for Synapse Group. Matt is a certified Google Adwords professional with experience across venture-backed, "new market" start-ups including Scratch Music Group, DogVacay, and

Matt is the proud father of 2, and an active member of his local community. He also makes a mean pizza, and bacon marmalade.
  • Go-To-Market Operations
  • Business Process Mapping
  • Client Optimization
  • Dry Humor
  • Business Intelligence
  • Customer Acquisition
  • Client Services
  • Consumer Experience

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